Privacy Policy

Data Controller

The controller responsible for the processing of personal data on this website within the meaning of the General Data Protection Regulation (GDPR) is Kristina Laass, trading as LIÉNA JEWELS. Our full contact details — postal address, email and telephone — are provided in the Imprint:

1. Personal Data We May Collect

We may collect various types of personal data about you, including:

• Contact information (name, email address, postal address, telephone number)
• Details of transactions and purchases made by you
• Information contained in communications you send to us
• Payment information (credit/debit card details)
• Information from surveys or feedback you choose to provide

2. How We Use Your Personal Data

We process your personal data for the following purposes:

• Process your purchases and provide requested services
• Verify and carry out financial transactions
• Improve and customize our products and services
• Conduct data analytics and market research
• Send you marketing communications (with your consent)
• Respond to your queries and complaints

We process this data on the following legal bases under Art. 6(1) GDPR: to perform our contract with you or take pre-contractual steps at your request (lit. b); to comply with legal obligations such as tax and commercial-law retention duties (lit. c); for marketing communications and analytics, on the basis of your consent (lit. a), which you may withdraw at any time with future effect; and, where applicable, on the basis of our legitimate interest in operating and improving our website (lit. f).

3. Data Security

We implement appropriate security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

4. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, typically for five years from the end of our relationship, unless required otherwise by law.

5. Your Rights

You have the following rights regarding your personal data:

• Right to access and obtain a copy of your personal data
• Right to rectification of inaccurate data
• Right to erasure under certain circumstances
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time

You also have the right to lodge a complaint with a data protection supervisory authority. In Germany, the competent authority is the data protection authority of the federal state in which you reside, work, or in which the alleged infringement took place.

6. Cookies & Analytics

Our website uses cookies and similar technologies. Cookies that are strictly necessary for the website to function are used on the basis of § 25(2) of the German Telecommunications and Digital Services Data Protection Act (TDDDG). Cookies that are not strictly necessary — for example for analytics — are used only with your prior consent under § 25(1) TDDDG and Art. 6(1)(a) GDPR, which you can decline or withdraw at any time via the "Manage cookies" link in the footer. Continuing to use the website does not by itself constitute consent. With your consent, we use Google Analytics 4, a web-analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics sets cookies named _ga and _ga_* (typical lifetime up to two years) and processes pseudonymous usage data — pages viewed, device, approximate location derived from IP, and interactions such as product views, add-to-cart, and request submissions. This data is transmitted to and processed by Google LLC in the United States; Google LLC is certified under the EU-US Data Privacy Framework, which the European Commission has recognised as providing an adequate level of protection. Event data is retained in our property for 14 months and then deleted automatically. Further information is available in Google's privacy policy at https://policies.google.com/privacy. You can withdraw consent at any time via the "Manage cookies" link in the footer; we will then disable further collection and clear the _ga / _ga_* cookies on your next page load. With your consent, we also use the Meta Pixel, a web-analytics and advertising-measurement service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The Meta Pixel sets cookies named _fbp and _fbc (typical lifetime up to ninety days) and processes pseudonymous usage data — pages viewed, products viewed, items added to your request, and request submissions — to measure the performance of our advertising on Facebook and Instagram. This data is transmitted to and processed by Meta Platforms, Inc. in the United States; Meta Platforms, Inc. is certified under the EU-US Data Privacy Framework, which the European Commission has recognised as providing an adequate level of protection. We do not transmit hashed contact information (advanced matching). Further information is available in Meta's privacy policy at https://www.facebook.com/privacy/policy. You can withdraw consent at any time via the "Manage cookies" link in the footer; we will then disable further collection and clear the _fbp / _fbc cookies on your next page load.

7. Contact Us

For questions regarding this Privacy Policy or to exercise your rights, please contact us at lienajewels@gmail.com